What to Wear for Your Branding Photos Without Buying a New Wardrobe
Let’s talk about one of the biggest stressors before a branding session: what the heck do you wear?!
Here’s the good news you don’t need to buy a whole new wardrobe. You already own more than you think. The trick is knowing what works on camera, what aligns with your brand, and how to pull it all together so it feels like you.
I’m here to make it easy. Let’s walk through a few outfit formulas and tips to help you feel confident, comfortable, and camera-ready.
1. Start with Your Brand Colors
Your brand palette is the secret weapon to looking put-together without trying too hard.
➡ Pick two colors from your logo, website, or Instagram grid
➡ Add one neutral (white, tan, black, or denim always work)
➡ Lay your options on your bed and snap a photo. Does it feel like your brand? If not, swap pieces until it does.
Kansas City tip: Stick to solids or simple patterns so the background (and your amazing face) can shine.
2. Use the “Pop + Polish” Formula
This go-to combo never fails:
✔ A bold top (a blazer, blouse, or sweater in a brand color)
✔ Classic bottoms (black jeans, paper-bag pants, or a sleek skirt)
✔ One statement accessory (earrings, watch, or a bold lip)
You’ll look like the most confident version of yourself—with zero need for a shopping spree.
3. Keep It Real (and Comfortable)
Yes, your outfit should look polished. But it should also feel like something you’d actually wear to meet a client or post on Instagram. If you feel stiff or unlike yourself, it’s going to show on camera.
→ Bring 2–3 outfits you’d wear on a confident day in your business.
→ Mix textures like denim, linen, or leather for visual interest.
→ Want to show personality? Add a jean jacket, your go-to glasses, or funky shoes.
4. Don’t Forget Layers
Kansas City weather = unpredictable. Layers give you options, make posing more fun, and create variety without changing your whole outfit.
Ideas:
Blazer off vs. on
Cardigan over shoulders
Scarf tossed in your bag
Statement jacket for the final look
5. Try These 3 No-Fail Outfit Combos
Here are some easy ideas to spark your closet dive:
The “Content Queen”: White tee + jeans + pink blazer + hoops
The “Boss in Flats”: Solid dress + belt + denim jacket
The “Wellness Pro”: Flowy blouse + tapered pants + barefoot or sandals
Still unsure? I help all my clients pick outfits before their session. Just send me your wardrobe photos and I’ll help you choose.
Your branding session isn’t about being someone you’re not. It’s about showing up as you—the version of you that’s ready to be seen, booked, and remembered. And that starts with clothes that feel good, fit well, and reflect your brand.
No shopping required. Confidence included.
Branding Session Wardrobe FAQ
Do I really not need to buy anything new?
Yep, really. You probably already have plenty of brand-worthy outfits in your closet. The key is choosing pieces that align with your brand colors and make you feel confident.
What colors should I wear for my branding session?
Start with 2 main brand colors (pulled from your logo or Instagram grid) and one neutral. Keep it cohesive, clean, and you.
How many outfits should I bring?
Plan for 2–3 looks. We’ll mix and match with layers and accessories to get variety without a full wardrobe change.
Can I wear jeans or casual clothes?
Absolutely. If your brand is relaxed and real, your outfit should reflect that. Jeans and a great blazer or structured tee totally work.
What should I avoid wearing?
Skip anything with tiny stripes, loud logos, or colors that don’t align with your brand vibe. If it’s itchy, stiff, or makes you second guess yourself, leave it at home.
What if I need help deciding?
I’ve got you! All branding clients get outfit support before the shoot. Just send me photos of your options, and I’ll help you pick the best combos for your session.