What to Wear for Branding Photos (with Outfit Formulas Anyone Can Copy)
Start With Your Brand Colors
Colors speak before you do. Pull two hues from your logo or website plus one neutral—think navy + blush + white. Lay everything on your bed and snap a phone photo. Does it look like your Instagram grid? If yes, great. If not, swap pieces until it does. This trick keeps your feed cohesive long after shoot day.
The Power of Layers
Kansas weather flips from chilly mornings to toasty afternoons in a blink. Layers—blazers, scarves, denim jackets—add depth on camera and flexibility in real life. A blazer off, sleeves rolled, scarf tossed around your bag handle: three looks, ten seconds, zero stress.
Formula 1: The “Pop & Polish”
Grab a bold top in a brand color—maybe fuchsia or emerald—and pair it with sleek black trousers or a pencil skirt. Add one statement piece: chunky necklace, bright watch, or patterned heels. The pop draws eyes, while the polish keeps the look professional. Realtor Rachel rocked a ruby blouse that matched her sold‑sign keychain, and her photos popped off the MLS.
Formula 2: The “Soft Neutral Sandwich”
Stack light, medium, light: cream silk blouse, camel blazer, faded denim. The gradient flatters skin and reads approachable, perfect for coaches and therapists. Toss on delicate gold hoops and your favorite notebook as a prop, and you’re set.
Formula 3: The “Movement Maker”
A flowy midi dress brings motion that looks magical in slow‑motion reels. Anchor it with a structured moto jacket so the silhouette doesn’t drown you. I once shot wellness coach Dani in a sage dress at Loose Park—the breeze lifted the fabric just as she laughed, and we captured pure joy in one frame.
Shoes & Accessories
You’ll stand, squat, and maybe dance, so shoes must be comfy. Stick to closed‑toe for polish or chic sneakers for a creative twist. Accessories should hint at what you do—a paintbrush for artists, laptop stickers for tech pros. Avoid loud logos that distract from your face.
Hair, Makeup, and Final Checks
Book trims a week out so edges settle. Makeup should feel like “you on a video call,” just a touch more polished: matte foundation, defined brows, lip color that survives coffee. The night before, try on every outfit head‑to‑toe, bend, sit, and snap mirror selfies. Anything that wrinkles, pinches, or slips goes back in the closet.
Need personalized outfit feedback? Send me three quick mirror pics, and I’ll reply with tweaks to make your wardrobe pop on camera.