Why should realtors stop using Just Sold graphics

Just Sold graphics are overused and do not help realtors build trust or grow their brand. Lifestyle photos, short videos, and simple storytelling create deeper connection and perform better on social media.

What should I post instead of Just Sold templates

Realtors can share lifestyle images, behind the scenes moments, video clips, client stories, and educational content that highlights their expertise. These posts help agents show personality and attract ideal clients.

How does this style help my real estate marketing

Lifestyle visuals and story based content increase engagement, strengthen trust, and help realtors stand out online. This style also supports long term branding and positions you as a true marketing partner for your clients.

Do you offer branding photos for realtors

Yes. I offer realtor branding and lifestyle photography sessions in Lawrence KS and Kansas City. These sessions help agents create a personal brand and consistent marketing content for the entire year.

Stop Using Just Sold Templates. Fresh Ideas for Realtors in Lawrence and Kansas City

Dec 8

Written By Trina Baker

If you feel a little tired of posting “Just Sold” graphics, trust me, your audience feels the same way.
Those templates had a moment, but they don’t build connection, and they don’t help people remember you.

The truth is this:
People do not hire realtors because of a Canva graphic.
They hire you because they connect with your personality, your confidence, your process, and the way you show up.

So let’s talk about what actually works.

Lifestyle real estate branding photo for Lawrence and Kansas City realtors replacing Just Sold graphics

Why Just Sold Graphics Fall Flat

Most “Just Sold” posts look exactly the same.
Same blue background. Same house icon. Same text.
There is nothing personal about it and nothing that helps your audience get to know you.

Buyers and sellers scroll right past it because it feels like an ad.
Your job is to stop the scroll and make people think

I like how she works
I trust her
I want to work with her one day
That is why lifestyle visuals win every single time.

Use Lifestyle Photos That Show You Working

Your audience wants to see the human behind the sale.
Try sharing photos like

• You handing keys to a buyer
• You walking through a beautiful living room
• You working at a coffee shop in Lawrence or Kansas City
• You reviewing listings on your laptop
• You chatting with clients during a showing

These photos help your future clients imagine what it feels like to work with you.
If you need help building a full set of branding photos, you can see what I offer on my Realtor Branding page.

Share Short Video Clips Instead of Templates

Short video clips feel real and relatable. They work incredibly well on Instagram Reels, TikTok, Pinterest, and YouTube Shorts.

Try quick clips like

• Turning on lights before a showing
• Walking up to a front door
• Fluffing pillows or prepping a listing
• A slow pan of a staged room
• A selfie video celebrating your client’s closing

These little moments build trust because they show your day, not just your results.

If you want more ideas, my blog on how to turn every listing into a social media campaign breaks everything down.

Tell the Story Behind the Sale

Instead of posting “Just Sold,” tell people what actually happened.
Keep it simple and human.

Try stories like

• How your buyers won in a competitive market
• A sweet moment during the showing
• A challenge you solved that helped your clients
• Why the sellers chose you
• How you prepared the listing for success

You do not need a long caption.
You just need a real story your audience can connect with.

People remember stories.
They forget templates.

Share a Client Quote or Moment

Instead of graphics, share a candid moment from closing day or a kind text message from your client.
Screenshots and real words feel personal and trustworthy, especially when paired with a photo of you or the home.

This is an easy way to build social proof without being salesy.

Create Educational Posts Instead of Announcements

If you want more engagement, show your expertise.
Give your audience value they can use right now.

Try posts like

• Three things that helped this home sell fast
• How we prepared this listing for market
• What buyers loved most about this home
• A tip you shared with your sellers that made a difference

You can even turn a sold listing into a mini case study.
It positions you as a leader and a resource, not just someone announcing a result.

Show Up as a Person, Not a Template

The most successful realtors in Lawrence and Kansas City do one simple thing
They show up as themselves.

They share
• Their personality
• Their behind the scenes
• Their client experience
• Their expertise

Your audience wants to feel connected to who you are, not what Canva template you use.

When you share real photos, real stories, and real experiences, people start to trust you.
When they trust you, they hire you.

And that is the entire goal of your marketing.

Want Photos That Make This Easier

If you are ready to replace “Just Sold” templates with real, authentic content, I can help you build a full branding gallery that tells your story and supports your marketing for the whole year.

You can explore my Realtor Branding Photography Sessions here.

Let’s make your marketing feel more like you and a lot more fun.

Trina Baker