Spring is Coming: Is Your Digital "Curb Appeal" Ready?
When you’re getting a house ready for the spring market, you know the drill. You tell your clients to mow the lawn, paint the front door, and make sure the house looks amazing from the street. Why? Because first impressions are everything.
But here is a question for you: What does your digital "curb appeal" look like?
In Lawrence and Kansas City, the spring market is the busiest time of the year. Before a client ever calls you to see a house, they are looking at you online. They are checking your Instagram and your website.
If your profile photo is a blurry selfie or a headshot from five years ago, your digital "curb appeal" might be turning people away before they even meet you.
Why Your "Online Front Door" Matters
Think of your social media feed as your digital front door. If it looks outdated or messy, people might think your business is, too.
In a fast market, buyers and sellers want an agent who is on top of their game. They want someone who looks professional, modern, and ready to work. A Content Vault full of fresh, high-end photos shows them that you are the expert they need.
3 Ways to Refresh Your Brand for Spring
You don't need a total makeover to see big results. Here are three simple ways to get your brand ready for the spring rush:
Update the "Hero" Shot: Your main profile picture should look like you today. If you’ve changed your hair or got new glasses, it’s time for a new photo!
Show the Local Vibe: People aren't just buying a house; they are buying a neighborhood. Show yourself at your favorite KC coffee shop or walking through downtown Lawrence. It shows you know the area better than anyone else.
Mix the "Pro" with the "Real": Use your professional branding photos for your main posts, but keep sharing those "behind-the-scenes" videos of you prepping for open houses. It’s the perfect balance of authority and trust.
Don't Wait Until You're Too Busy!
Once the spring market really kicks off, you won’t have time to think about your marketing. You’ll be too busy showing houses and closing deals!
The best time to build your Content Vault is right now. That way, when things get crazy in March and April, your social media will already be working for you. You can focus on your clients while your brand stays polished and professional 24/7.
Is your digital curb appeal ready for the spring rush? Let’s get you caught up! Tap here to book your FREE consult call today.
