The 2026 Brand Audit: 3 Questions to Ask Before the Spring Rush

Let’s be real for a second, 2026 is moving fast.

If you’re a realtor in Lawrence or working the Kansas City suburbs, you know that the "Spring Rush" isn't just a season; it’s a marathon. And before that marathon starts, you need to make sure your digital front door is actually open.

Most agents spend so much time auditing their listings that they forget to audit themselves. But here’s the truth: Your brand is the only listing that never expires. If you want to show up with that "scroll-stopping" confidence we always talk about, it’s time for a quick 2026 brand audit. Grab a coffee (shoutout to Uplift Coffee in Lawrence ), pull up your website, and ask yourself these three questions:

1. Does your headshot look like the person who shows up to the closing table?

We’ve all seen it. The headshot from 2018 where the hair is different, the vibe is different, and the confidence level just isn't where it is today. If a client meets you at a local coffee shop and has to do a double-take to make sure it’s really you, that’s a "trust gap."

In 2026, authenticity is your superpower. Your photos should reflect the seasoned, capable professional you are now, not the person you were three years ago.

2. Are you using "Stock" feelings or "Real" vibes?

When someone lands on your Google Business Profile or Instagram, do they see generic "Just Sold" templates, or do they see you in action?

Whether you’re grabbing a shot in front of a historic bungalow in Old West Lawrence or walking through a modern loft in the KC Crossroads, your audience wants to see you in the environment you serve. If your feed is 90% graphics and 10% you, it’s time to flip the script.

3. Does your imagery match your current price point?

As your business grows, your visuals have to keep up. If you’re moving into luxury listings or specialized markets, your phone selfies aren't going to cut it anymore. High-end clients in Johnson County or West Lawrence look for consistency. If your brand photos look DIY, they might assume your marketing strategy is, too.

The Bottom Line: You don’t need a total overhaul, you just need to be intentional. A quick refresh of your Content Vault can give you enough fuel to power through the entire spring season without ever having to scramble for a "what to post" photo again.

Ready to audit your visuals? Let’s make sure your 2026 brand is as polished as your newest listing.